How to Use the Amazon Keyword Tool (2026)
Overview
The Amazon Keyword Tool returns live Amazon autocomplete suggestions so you can research keywords people actually type. Use it for listings, KDP, FBA, and PPC.
Key takeaways
- Use live Amazon autocomplete for listings, KDP, FBA, and PPC.
- Score, Hot Keywords, and Golden Filters shortlist winners faster.
- Run all four search modes for broader coverage.
Free users get daily searches with no credit card. Lifetime plans unlock unlimited Amazon research.
Step-by-step
- Open the Amazon Keyword Tool.
- Select country (and language if shown).
- Enter a focused seed keyword and choose a search mode (Normal, Precise, Broad, or Experimental).
- Scan results for Keyword Score, Hot Keywords, and autocomplete position.
- Filter by word count, difficulty, and relevancy to shortlist winners.
- Export or save lists, then place keywords with utilities.
UI features to use in 2026
- Live autocomplete - real-time source data, not outdated volume tables alone.
- Keyword Score (0–100) - relative popularity within your result set.
- Hot Keywords - rising interest signals.
- Golden Filters - tighten word count, difficulty, and relevancy.
Best practices
Use all 4 search modes (Normal, Precise, Broad, Experimental) and department targeting (Books for KDP). Cross-link deep guides in the Amazon hub.
Pair platform research with Question keywords when you also publish content for AI Overviews and ChatGPT citations.
Deep dive: Amazon Learn hub.