Amazon Keyword Research Mode: Normal Keyword Search

Enter a product name or keyword, select Amazon marketplace, then click

Amazon Keyword List (0 Keywords)


Enter keyword (seed word or phrase) in the text field above, then click

Amazon Keyword Tool by KTD

Amazon Keyword Tool - Keyword Tool Dominator

The Amazon Keyword Tool developed by KTD dramatically improves your Amazon keyword search abilities by reducing the time required to find the most searched keywords on Amazon.

Amazon Keyword Tool

Save hours of time finding keywords with our keyword research tool for Amazon.

Use the best keyword research tool for Amazon and eliminate the struggles of Amazon keyword research.

Skip spending hours trying to find the right Amazon keywords for your Amazon listing.

Quickly find thousands of the best Amazon SEO keywords with just a few clicks.

Find 1,000+ Amazon keywords in real-time directly from Amazon in a few minutes or less.

Rank and Top 10 - Identify the Most Searched Keywords on Amazon

Keyword rank values can range from 1 to 10, which represent the search popularity of a given keyword relative to the other keyword suggestions found.


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Top 10 Amazon Keywords

Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. The Top 10 keywords are highlighted with a star .

Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.

16 International Amazon Marketplaces

A Global Amazon Keyword Search Tool

Search for Amazon keywords across sixteen international Amazon marketplaces - including an option to refine the Amazon keyword search scope by country and Amazon department.

Amazon Marketplace in Australia Australia
Amazon Marketplace in Brazil Brazil
Amazon Marketplace in Canada Canada
Amazon Marketplace in China China
Amazon Marketplace in France France
Amazon Marketplace in Germany Germany
Amazon Marketplace in India India
Amazon Marketplace in Italy Italy
Amazon Marketplace in Japan Japan
Amazon Marketplace in Mexico Mexico
Amazon Marketplace in Netherlands Netherlands
Amazon Marketplace in Spain Spain
Amazon Marketplace in Turkey Turkey
Amazon Marketplace in United Arab Emirates UAE
Amazon Marketplace in United Kingdom United Kingdom
Amazon Marketplace in United States United States

Expand your Amazon keyword search efforts globally with access to all 16 international Amazon Marketplaces and every Amazon department for each.

Leverage our Amazon keyword research tool to quickly find and generate thousands of Amazon listing keywords.

Best Amazon Keyword Tool for 2020

Improve Amazon SEO with KTD

Are you looking for the best Amazon keyword finder or Amazon keyword generator for Amazon listing keyword optimization?

What about finding more Amazon backend keywords and search terms to optimize your Amazon listing keywords even more than the competition - resulting in higher conversion rates and increased sales?

Join the 23,500+ users that trust and use Keyword Tool Dominator's Amazon Keyword Tool

Ultimate Amazon SEO Guide for 2020

Amazon SEO Guide 2020

Learn the latest Amazon SEO techniques for 2020.

Learn how to improve your conversion rate (CTR) and sales volume for your product listing by using Amazon SEO.

The objective of this Amazon SEO guide is to provide the reader (you) a good understanding about the process and steps for optimizing an Amazon listing for Amazon Search.

Keep on reading and we’ll show you exactly how to use our free Amazon Keyword Tool to find thousands of Amazon keywords.

And how to optimize your Amazon product listing with the most popular keywords.

We’ll cover Amazon keyword research and SEO for Amazon Product Listings, Amazon PPC campaigns, and Amazon Affiliate Marketing.


What is Amazon SEO (Search Engine Optimization)?

Amazon SEO is the process of optimizing a product listing for Amazon Search so that the product listing will show higher in the Amazon Search results and improve the product listing's potential for more sales.

SEO for Amazon is Search Engine Optimization for a product listing.

It is important to note that Amazon SEO is different than SEO for Google or other popular search engines

For those who aren’t familiar with the term Search Engine Optimization (SEO), in short this refers to the process of optimizing a website or a web page for a list of keyword phrases that best match the topic and are most relevant to the website or webpage content.

To get more detailed information from a trusted source in the SEO community about SEO for search engines – read the "What is SEO?" article from Search Engine Land.

Additionally, Amazon SEO includes finding the most relevant keywords (Amazon search terms) to include in the product title, product key features (bullet points), and product description.

First, let’s cover a few Amazon SEO terms.

  • Amazon Search Algorithm A9
  • Amazon Keywords
  • Product Listing Search Rank
  • Relevant Amazon Keywords

Amazon Search Algorithm A9

Amazon Search Algorithm A9

Amazon’s Search Algorithm is a software algorithm used to determine what product listings should be shown and in what order for a given search phrase or keyword.

Amazon’s search algorithm is referred to as Amazon’s A9 Algorithm developed by, a subsidiary of Amazon.

The job of A9 is to provide the most relevant products for a given search phrase where the buyer’s purchase behavior is most likely to result in a conversion or sale.

The A9 product search algorithm uses keywords as one of many primary factors for determining a products relevancy and search result position.

Amazon SEO efforts are directed towards optimizing the outcome of search results completed by the A9 product search algorithm by using Amazon keywords.

Amazon Keywords

Amazon Search Keywords

Amazon keywords are the words or phrases (search terms) used by real customers (buyers) to search for products on Amazon.

In the Amazon search image above - the customer is searching for dog toys, which means that the customer's search term is an Amazon keyword.

And, anyone who has searched for something on Amazon knows that when they start typing a word in the search box, Amazon will display search suggestions based on other customer searches.

Amazon Autosuggest

These suggestions are also Amazon keywords.

Simplifying it further...

Customer search terms are Amazon keywords and Amazon keywords are customer search terms.

Amazon Customer Search Terms are Amazon Keywords

Here is the AMAZING thing about Amazon Keywords!

Amazon keywords are keyword suggestions based on the most popular Amazon keywords related to what is being typed in the search box at that point in time.

And the best part is, these suggestions (Amazon keywords) are from real people and real Amazon customers.

Therefore, Amazon is telling you exactly what Amazon keywords are the most popular keywords. No more guess work, period.

That's why using our Amazon keyword tool is so valuable, it helps you quickly collect these suggestions finding the most relevant and popular Amazon keywords in seconds.

In a matter of minutes, you'll have thousands of keywords to choose from.

According to Amazon, the first page of product search results will receive 70% of the visits.

Customers must be able to find the products they are looking for before they can be purchased, right?

And most customers use the Amazon search box to find products, right?

Okay, then...

Amazon Keywords used properly in a product listing can become a golden ticket in directing more Amazon search traffic to your product listing due to higher search result ranking.

With that being said, as a seller on Amazon, it is your job to determine which keywords these potential buyers are using and include these same keywords in your product listings.

If an Amazon product listing has matching keywords, that product should show in the search results on some page.

When a product search is conducted on Amazon - several product listings are returned in the search results in a specific order and position.

A product listing's position on a given page relative to all the other product search results, is referred to as Product Listing Search Rank.

The Product Listing Search Rank position is determined by the A9 Product Search Algorithm.

Relevant Amazon keywords

Now that we have covered what an Amazon keyword is, let's take that concept one step further and talk about relevance.

Relevancy is another factor that Amazon uses to determine how likely a keyword will result in a sale for a given product.

This is sometimes referred to as real word relevancy.

In simple terms, relevant Amazon keywords can be defined as any word or phrase (one or more words) that can be used to clearly describe any detail or attribute of a product for an Amazon listing.

Read the "What is relevant Amazon keyword?" section down below for additional details and examples about relevant keywords.

Amazon SEO for an Amazon Product Listing

Amazon Search Results

In this section of the SEO guide, we are going to cover how to do Amazon SEO for an Amazon product listing.

Amazon Product Listing Optimization

Every Amazon listing is comprised of a product title, product features (bullet points), product description, product images, backend keywords, and several other aspects not directly related to Amazon SEO.

As it relates to this guide, it is highly recommended that the product title, product features (bullet points), and product description inputs be fully optimized using as many unique keywords as possible.

Given product images do not have related keywords, we will skip this in our guide, and instead we will simply provide a link to the Amazon’s quick start style guide for more information about image resolution and image format.

Product Listing Optimization

When visitors are searching for products on Amazon, the first few visual product attributes they will see (read or scan) as shown in the Amazon search results are; product image, product title, rating, review count, price, and Prime shipping info.

Amazon Search Results

It is important to point out that the default “Sort by” is set to featured. Why is this so important … read the snippet directly from Amazon’s search and browse help page.

Amazon Sort By Featured

Notice the words “…such as title, … and description” listed in the “Featured” sort by option.

Given the statement provided directly from Amazon, it would be best to place more emphasis on the aspect of finding and using the most relevant Amazon keywords first in your product title.

And as you can see in the image above, the product title is the first element with text that a customer will see and read. So, this is why it is important to use the most relevant keywords.

We would argue that the product title is the most important text when it comes to optimizing an Amazon product listing with keywords.

The product title, product image, review stars and count, as well as price all drive the buyer’s decision on whether or not to click on a product in the Amazon search results.

Make the buying decision super easy for your customers - use relevant Amazon keywords in your product listing.

What is relevant Amazon keyword?

A relevant Amazon keyword is any keyword that closely relates to and or describes any detail, attribute, and or aspect of the product.

Here is an example.

If the Amazon product was a set of beach sand molds...

Beach Sand Molds Search Results

Relevant Amazon keywords might be “sand molds”, “beach toys”, “sand toys”, etc.

Less relevant keywords might be "castle toys" and "beach shovels" because these keywords are not closely related, but still have some relevance since these keywords are also toys that kids might play with at the beach.

Amazon will only show your product listing as a search result, if, and only if, the keywords searched are present in the product title, product key features, product description, and backend keyword search terms.

Keep on reading to learn more about finding relevant Amazon keywords using our Amazon Keyword Tool.

Product Title

According to Amazon, the product title is the most important place to include Amazon keywords for an optimized product listing.

Your product title should provide the product name and effectively describe the product using less than 200 characters.

Amazon Product Title < 200 characters

Keeping the title under 200 characters can be tricky.

The character limitation will force you to select the most relevant keywords for the product title first, and then use the additional keywords in the key features bullet points, description, or backend keywords.

Amazon Sand Mold Example Product Title

Let's take a look at the example above with two products that were return as search results for the keyword: beach sand molds.

Take notice of the title for each (highlighted in yellow).

Now, compare the titles between the two. Both titles are over 100 characters, but still less than 200.

Do you notice the same keywords included in each title?

Like, sand, toys, molds, castle, beach, etc.

Notice how each product title reads differently, but at the same time accurately describes the product shown in the picture.

The product title should be first and foremost - natural to read, while including the product name, and additional text describing the product details, contents, critical information, and other attributes using Amazon keywords.

Amazon SEO Tip: Including a visually descriptive (high res.) image of the product in conjunction with the a fully optimized product title, like shown in the examples above, can drastically improve the CTR (Click-through rate).

This statement cannot be reiterated enough.

How to Write an Optimized Product Title

First, we recommend reviewing the Amazon’s quick start style guide for a complete list of do’s and don’ts for a product title.

Best practices for 2020 still rely heavily on the latest style guide for writing a good product title.

Latest style guide - product title.

Amazon Style Guide Product Title

An optimized product listing title should include the product name, color, flavor, variant, size, quantity, keywords, and any other critical information about the product.

Going back to the beach sand molds product example, an optimized product title may look something like the following for a product that contained castle and shell shapes in different colors that are for playing in the sand.

Example Optimized Product Title - 195 characters

Funtime Beach Sand Molds Kit. Includes 15 red, blue, and yellow castle shapes - 12 green, blue, and pink shell shapes. 27 fun beach toys in a set for boys and girls to play in spring and summer

Funtime is the brand coming from the brand field.

And you can see we included some colors; red, blue, yellow, green, blue, pink.

And the top relevant keywords; beach, sand, molds, kit, castle, shapes, shell, fun, toys, boys, girls, play, spring, and summer.

Notice there is no need to copy keywords or individual words. Amazon’s search engine algorithm only indexes unique words, so there is no need to duplicate keywords in other areas, like the key product features or description.

Now this is not to say that you can’t have the same words in the description and the title, but rather, be mindful of how you use each word and make the best of the available character space.

Amazon SEO Tip: Include the most popular relevant keywords closer to the beginning of the product title.

Another important point that should be noted, is keyword placement within the title.

Each keyword was placement position with in the title was based the keyword's popularity rank provided by Amazon as a search suggestion

KTD's Amazon keyword tool automatically includes the popularity rank provided by Amazon.

Popularity Rank Keyword List Row

Optimizing your product title for conversion is critical and a great product title with the best keywords can help improve your Click Through Ratio (CTR).

That’s why it is absolutely imperative that the keywords you using in your title are relevant keywords that are actually used as search terms on Amazon.

Product Key Features (Bullet Points)

Amazon Style Guide Product Key Features

The product key features (bullet points) should be used to highlight the top five features (benefits) that you want your customers to know when looking at your product on Amazon.

This is another key area where keywords can be used liberally, but remember there is no need to duplicate keywords already used in the title.

Amazon SEO Tip: Include keywords in all product key features (bullet points).

Product Description

Amazon Style Guide Product Description

The production description provides a location to describe your product in greater detail and layout everything you have to offer about the product.

Amazon is more gracious for the product description character limitation by providing 2,000 characters of space.

The product description has the most space for keywords - 2,000 characters.

Backend Keyword Search Terms

Amazon Product Backend Keywords

The last area that can be used for keywords is the Search Terms section in the backend for a product listing under the Keywords tab.

This area is limited to only 249 bytes. A very small amount of space.

That being the case, if you have more keywords that you have not already included in the product title, key product features, and description - add them here in the "Search Terms" field.

Make sure to also fill out the "Other Attributes", "Intended Use", and "Target Audience" fields if there is information for your product.

Every optimization made for a given keyword using Amazon SEO will produce a direct improvement to a product listing position and rank in the Amazon search results.

How to do Amazon Keyword Research?

How to Amazon Keyword Research

First, let's start off by explaining what Amazon keyword research is and then jump in to the "how to" part afterwards.

Amazon keyword research is the process of finding real Amazon customer search terms (keywords) with the goal of using these keywords for Amazon listing optimization, Amazon PPC campaign keywords, or Amazon affiliate marketing focusing on the aspect of Amazon keyword optimization.

Amazon keyword research can be broken down in to three easy steps.

1) Find relevant keywords for a product and save them in a list.

2) Sort, review, and select keywords to use for optimization based on search popularity and keyword relevance.

3) Use the most popular keywords in your Amazon keyword list for Amazon listing optimization, Amazon PPC campaign keywords, or for Amazon affiliate marketing.

Step 1 - Finding Keywords

The first thing to do at this step, is to put together a small list of phrases with one, two, or three words that describe your product.

You should have at least a couple to start with.

For this section, let's use an example product of beach sand molds. Here is a list of some phrases.

  • sand molds
  • beach molds
  • sand toys
  • beach toys

For now, we will refer to this list as the list of seed keywords.

These seed keywords will be used to find more related keywords.

If you are having trouble coming up with the phrases to add to the list of seed keywords, don't worry.

Ask Google for related search terms for your product.

Doing a quick Google search for beach sand molds produced the following related search terms.

Related Searches on Google

Scroll down to the bottom of the Google search results near the page selection to view the related search terms.

As you can see there are several keywords that can be added to the list.

Now that you have that seed keyword list ready, let's talk about where to find more keywords.

Where to find Amazon keywords?

There are several sources to find keywords for Amazon, but there is no better source than Amazon itself.

Amazon's search box suggestions are the best public place to find keywords.

Keyword data from Amazon's Sponsored Ad reports is also great source for finding keywords and search volume data.

What about Google?

We don't recommend using Google for Amazon keywords, especially considering the keyword data may be misleading given the context of the two platforms.

That said, we do recommend finding keywords from Google Shopping, eBay, and Walmart since these services are competing e-commerce sites.

View the free keyword tools page to access the Google Shopping, eBay, and Walmart keyword tools.

Finding Amazon Keywords from Amazon Search Suggestions

As shown in the image below, when you start typing words into the Amazon search field, Amazon will display suggestions based on the text entered.

Amazon Search Suggestions for Chainsaw chain

Since these suggestions are search terms used by other customers and there are only 10 suggestions at most, we can infer that Amazon is only providing the most popular suggestions displayed in a specific order.

Before KTD developed the world's first Amazon Keyword Tool in 2012, you would have to manually type search terms one after another and then write down each suggestion - over and over, which took hours to complete for just one seed keyword.

That's why our founder developed the Amazon Keyword Tool for his own Amazon private label product listing optimization efforts.

With the automation power of KTD's Amazon keyword tool, the process of finding keywords takes mere seconds.

Even with this massive time improvement, we still only want to keep the relevant keywords.

Which is to say, any keyword that is closely connected or can appropriately describe a product or product features is a relevant keyword.

Only Relevant Amazon keywords are keywords we want to keep during the keyword research process.

The rest can be ignored.

To provide a real-world example, let's once again refer to the image shown previously.

For example, let's say the product was a replacement chainsaw chain for chainsaws with a 16-inch sawblade.

Can you see the relevant and related keywords?

The first few, can be ignored.

Here is the same list of suggestions with the relevant keywords highlighted.

Amazon Search Suggestions

Deciding on whether a keyword is relevant can be more art than science, but if you are unsure, we recommend adding the keyword to the list for review in a later step in the process.

A keyword found during the Amazon keyword research process is referred to as an Amazon keyword.

The best way to keep these keywords is to put them in a list, like our Amazon keyword list above or you can even use a spreadsheet program.

Now this may seem like you are just making a big list of keywords and at first it may seem like that, but in the end, if done correctly, you'll have several hundred and even thousands of relevant keywords.

Great, right?

That sure is a lot of keywords - you might be asking...

Time to sort and review.

Step 2 - Sorting and Reviewing Keywords by Search Popularity

In this step we are going to cover how to best distinguish which keywords you should prioritize and used first by sorting and reviewing the list of Amazon keywords found using an Amazon keyword research tool.

It is important to identify a method for sorting the list of keywords.

In the case of Amazon keyword optimization, this method should result in a list keywords ordered from highest to lowest by either monthly search volume or keyword search popularity.

Given public access to keyword search volume was cut off in 2018 by Amazon, in 2020, we must rely on keyword search popularity.

Luckily, keyword search popularity can be determined based on the position of the keyword suggestion from Amazon's keyword suggest service, i.e. first or last.

A keyword's position in the list of keyword suggestions is a valid indicator of search popularity relative to the other suggestions provided.

For example, keywords in position 1 are more popular than keywords in position 2 and keywords in position 2 are more popular than keywords in position 3, and so on.

You can manually score each keyword for popularity, by simply assigning it a position value.

Amazon Suggest Result

Once you have all the position values for each keyword, you can sort the keyword list by the position value.

If you are doing this process manually, all the position 1 keywords would be a good list to start with.

Amazon Keyword Tool - Keyword Popularity Rank & Top 10

Amazon Keyword List

Fortunately, keyword popularity calculations are built in to our Amazon keyword tool and a keyword's popularity is provided with a calculated Rank score and a Top 10 indicator.

That being the case, when using KTD's Amazon keyword tool, you can quickly sort by rank.

10 being most popular and 1 the less popular.

For more information about rank - read the section about "How does the Amazon Keyword Tool work?" further down below.

How do I pick the best Amazon keywords for my listing?

Without more information about the keywords other than the keywords...

The only option is to guess and pick the keywords you think are the most popular and get the most search volume on Amazon.

Unfortunately guessing never turns out very well. Especially, in business.

The keyword research process does not stop at just finding keywords.

At least one more data point about each keyword is needed to help you sort through the keywords and find the most popular.

In 2018 and prior, most Amazon SEO experts would simply use the search volume data provided by Amazon and then sort by the keywords with the highest search volume.

In 2020, accurate Amazon keyword search volume is no longer easily accessible.

That said, for our Amazon Keyword Tool, you can use the Rank value and Top 10 indicators to pick the most popular search keywords for Amazon.

How to find amazon keyword search volume?

As far as we know, accurate Amazon keyword search volume data is only available after you have run a sponsored ad for some time on a product listing.

Amazon shut down its search volume API endpoint sometime in 2018.

Read this article from Helium 10 for more information about the Amazon search volume API lock down.

It is important to mention that there are several third-party sites offering Amazon keyword search volume data, but be very cautious.

Even Helium 10 is warning its readers about third parties offering false Amazon search volume keyword data.

In 2020, the reality is, to get the monthly search volume for one amazon keyword, you would have to place the highest bid for a given keyword for an entire month. Running an ad campaign like that can get expensive very fast.

Step 3 - Keyword Optimization

Once you have a healthy list of Amazon keywords identified, it's time to add them to your product listing, Amazon PPC campaign, or use them in your Amazon affiliate marketing efforts.

How does the Amazon Keyword Tool work?

Amazon Keyword Tool

The Amazon Keyword Tool uses Amazon's autocomplete service or suggest service to find popular Amazon keywords directly from Amazon in real-time.

What is Amazon's Autocomplete service?

Amazon's Autocomplete service (example shown below) is a technical term used for the Amazon keywords and suggestions you see when searching for products using Amazon keyword search.

Amazon Search Suggestions for Chainsaw chain

This service is intended to speed up your search interaction by trying to predict what product you are searching for on Amazon.

Keyword Tool Dominator unlocks the autocomplete service with the Amazon Keyword Research Tool by emulating a real human user and repeatedly typing in hundreds of search terms into Amazon.

Keyword Tool Dominator

Each time a search term is typed, Amazon provides a list of predictions (Amazon SEO keywords and long tail keywords) of what it thinks you are searching for.

Keyword Tool Dominator then simply extracts all of these predictions and presents them to you.

For each Amazon keyword search - up to 300+ related keyword suggestion could be extracted.

And most importantly, each keyword suggestion is assigned a calculated popularity keyword rank score.

What is Keyword Rank?

Keyword rank values can range from 1 to 10, which represents the search popularity of a given keyword relative to the other keyword suggestions found.


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Finally, Keyword Rank is derived using a proprietary calculation leveraging data extracted from each keyword and the keyword group; including the position of the keyword, word count, and word frequency.

How to use the Amazon Keyword Tool?

Amazon Keyword Tool 2020

The Amazon Keyword Tool is a simple and massively effective tool for finding thousands of Amazon keywords directly from Amazon all in real-time.

To help you understand how to best use the Amazon keyword tool to find the most searched Amazon keywords, let's cover a few aspects of the user interface (UI) first.

  • Amazon Keyword Research Modes
  • Amazon Keyword Search Inputs
  • Amazon Keyword List
  • Downloading Amazon Keywords

Amazon Keyword Research Modes

Amazon has three public keyword search modes for the suggestion service.

  • Normal
  • Precise
  • Broad

Each keyword search mode provides different search capabilities.

Normal Keyword Research Mode
Find keyword phrases that start with the seed search word or phrase (seed keyword).

Precise Keyword Research Mode
Find keyword phrases that contain the seed keyword with-in the words of the keyword phrase.

Broad Keyword Research Mode
Find keyword phrases that contain the seed keyword anywhere in the keyword phrase.

Here is an example of some keyword suggestions found based on the keyword research mode selected.

Seed keyword: sand

Amazon Keyword Search Modes

To get the most value out of the keyword research process, make sure to use all three keyword research modes for the same keyword.

One search using normal, another using precise, and another using broad.

In doing so, this will ensure you find every possible keyword.

Amazon Keyword Search Inputs

Amazon Keyword Tool Keyword Search

The Amazon keyword search inputs are comprised of four user inputs.

  • Keyword Text Input (Enter a Product Name or Keyword)
  • Amazon Country Marketplace List
  • Amazon Department List
  • Keyword Search Button

The keyword text input provides you (the user) the option to enter a seed keyword or product name to use as the staring keyword to find more keyword suggestions.

A seed keyword must be entered in order to start a keyword search.

To search keywords from a different international Amazon marketplace in a different country, simply select the country from the Amazon country marketplace list.

When a country is selected, you can further refine the keyword suggestions to a specific Amazon department.

Click the green keyword search button to start the keyword search process.

Amazon Keyword Tool Keyword Searching

Once the keyword search is complete, the keywords found will be displayed in the Amazon keyword list.

Amazon Keyword List

The Amazon keyword list contains the list of unique keywords found during the keyword research process.

Amazon Keyword List

For each keyword suggestion found, a new keyword row is added to the list - containing the keyword, source of the keyword, country, top 10 indicator, and rank (popularity score).

Amazon Keyword List Keyword Row

Just to the right of each keyword are two icons; and .

Click the icon to set the keyword as the text input seed keyword for another keyword search.

This allows for quick recursive keyword searches.

Click the icon to search this keyword on Amazon.

Source and Country indicate where the keyword was found.

The Top 10 indicator highlights keywords that were in the top 10 suggestions for the seed keyword.

Furthermore, the top 10 indicates that for all the suggestions returned, these keywords are most popular.

Using the top 10 indicator, the position of the keyword within the keyword suggestion result set, the word frequency, and the word count, a keyword rank score can be calculated.

A Rank score ranges from 1 to 10. 10 being the most popular.


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Given that in 2018, reliable search volume data became no longer publicly available, a keyword's rank value can be used as an alternative to sort the keyword list by search popularity.

Downloading Amazon Keywords

Once you have completed the keyword research process and ready to use the keywords in the list for your Amazon SEO efforts, you can download them in a comma-separated values (CSV) file.

It is important to note that only the keywords with the checkbox checked will be included in the download file.

So before downloading the keywords from the list, unselect all the un-relevant and un-related keywords.

Select (check) the keywords you want to keep.

To download the selected (checked) keywords, simply click the green "Download Selected Keywords" button.

If you click the drop-down arrow at the end of the button you can download a CSV version formatted specifically for Microsoft Excel.

Download Keywords

How to find keywords for amazon listing?

Time to discuss how to use the best free keyword research tool to find Amazon keywords, now that we covered all the aspects of the Amazon keyword tool user interface.

For this section of the guide, we will focus on using the Amazon Keyword Tool to find the most searched (popular) keywords to use for product listing optimization on Amazon.

The first step to finding keywords for your amazon listing is to start by generating a small list of phrases or words that describe your product.

Let's call this list a list of seed keywords.

For example, if your Amazon listing was a product that has a set of beach sand molds for kids to play with at the beach...

Sand toys example

The small list of seed keywords may look something like this.

  • sand mold
  • beach mold
  • sand toy
  • beach toy
  • sand
  • beach

As you can see, these phrases only have one or two words in them. Try to select phrases with one, two, and maybe three words to start.

Why is this important?

Simply put, you’ll find more keyword suggestions. Phrases with less words will return more keyword suggestions.

How to Find Long Tail Keywords on Amazon?

Use seed keywords with two or more words to find long tail keywords and niche topic keyword suggestions.

Long tail keywords can often times be an exact match for customer product searches.

Which why, long tail keywords are great for conversion rates!

Keywords with three or more words, are long tail keyword phrases, which have the following valuable traits.

  • Lower competition
  • Higher conversion rates

With one trade off, given long tail keywords can be highly specific, they tend to have lower search volume.

Seed Keyword Ideas

If you are having trouble coming up with seed keyword ideas...

Read the section about How to do Amazon Keyword Research?

Once you have your small list of seed keyword phrases, you are ready for the next step, searching for Amazon keywords relevant to your product listing.

Searching for Amazon Keywords

Use each seed keyword in the list as the keyword search text for the Amazon Keyword Tool.

If you have 2 seed keywords, then you will complete one search for each for a total of 2 keyword searches.

If you have a list of 10 seed keywords, then 10 searches.

Amazon Keyword Search Modes

Amazon Keyword Search Modes

Remember to use each keyword research search mode (normal, precise, and broad) using the same seed keyword to get even more keyword variations.

Using these basic keyword research steps, you should be able to find hundreds to thousands of popular Amazon keywords.

Want to find even more Amazon keywords? Try using the keywords you just found.

Finding More Amazon Keywords - Recursive Keyword Search

Search for even more popular long tail keywords by using each of the Top 10 () keywords as a seed keyword.

Amazon Recursive Keyword Search

Any keyword in the Amazon keyword list can be used for a keyword search.

Click the icon to set the keyword as the text input seed keyword for another keyword search.

Want to find even more Amazon keywords? Try using the Amazon keyword wildcard search.

Finding More Amazon Keywords - Wildcard Search

Every relevant keyword counts, right?

In this section we will cover some advanced keyword search techniques using a special character, an asterisk (*).

When an asterisk is added to any part of the seed keyword - the corresponding keyword search is interpreted by Amazon's A9 search algorithm and treated as a wildcard keyword search.

A wildcard search, is asking Amazon in basic terms to provide as many keyword matches as possible meeting the wildcard search criteria.

Amazon's A9 search algorithm is very advanced, and there are many character operators than can be used, but none are more advanced and useful than the asterisk wildcard search character (*).

Using the wildcard (*) character in a seed keyword essentially asks Amazon to fill in the blank spaces and return matching keyword suggestions.

The following list is an of example seed keywords including the wildcard character.

  • sand * molds
  • * sand molds
  • * sands

Notice the location of the wildcard (*) character.

Amazon Wildcard Keyword Search Operator

In the first example sand * molds, - the placement of the wildcard character will ask Amazon to find and return any keywords that can fill in the spot where the wildcard character is located, in the middle of the two words.

You can place the wildcard character in any position.

    At the front: * sand molds
    In between: sand * molds
    At the end: sand molds *

Or even as part of the word, like sand* or *sand.

Sometimes these wildcard searches can return some odd results, and in those cases, simply ignore those keywords and move on to the next keyword search.

Once you think you have exhausted all your options, go for the deep keyword search.

Try every letter in the alphabet with the seed keyword using an asterisk (or wildcard character).

Like this for the seed keyword: sand molds

  • sand molds a*
  • sand molds b*
  • sand molds c*
  • sand molds ...*
  • sand molds x*
  • sand molds y*
  • sand molds z*

You can try the same technique with the a* in the middle of the words or at the beginning, like this.

  • a* sands mold
  • sands a* mold

Review & Select Amazon Keywords to Download

Now you should have at least a few hundred, if not a few thousand Amazon keywords to use for your Amazon product listing.

It is important to note, that while you may have a healthy list of Amazon keywords from all the keyword research you just completed - there is one more step that is highly recommended before you start optimizing your amazon listing with all these keywords.

Clean the keyword list to only include relevant keywords. Uncheck them.

For example, when searching for keywords using "beach" as the seed keyword - one of the keyword suggestions was "beach bum", this keyword should be un-selected (un-checked) and should not be used for optimizing an Amazon listing simply because of relevance.

Amazon keyword relevance plays a key factor in increasing or decreasing a conversion rate.

Once the list is clean and only relevant Amazon keywords remain...

Sort the keyword list by Rank from highest to lowest, numerically (10 to 1).

Now it is time to download the Amazon keyword list and start using these keywords found for Amazon SEO.

Keep on reading to learn how to add keywords to your Amazon listing.

How to add keywords to Amazon listing?

Adding keywords to your Amazon listing is a very important step in the Amazon product listing optimization process.

There are four areas to focus on when adding Amazon keywords to a product listing for optimization.

  • Product Name / Product Title
  • Product Key Features
  • Product Description
  • Amazon Backend Keywords - Keyword Search Terms

In each of these areas - it is important to include relevant keywords, however the most searched Amazon keywords (most popular keywords) should be used in the Product Title first, then the Product Key Features second, then the Product Description third, and then finally the Keyword Search Terms.

Given Amazon's A9 search algorithm only indexes unique words, there is no search benefit in re-using words in the title, description, key features, and the search terms in the backend.

That is not to say, that you should not re-use these words.

But rather, if you have already included a given keyword in the title, there is no SEO value for adding that keyword again to the description, key features, or search terms.

Keep on reading as we cover each area and how to optimize your amazon listing.

Product Name / Product Title

Amazon Product Listing Product Name

The product name for an Amazon product listing is often referred to as the product title because the text provided for the product name will be displayed as the product title on an Amazon's product listing webpage and in the Amazon search results.

The product title is the most important text that you can use for adding relevant Amazon keywords.

The product name text input - is 200 characters of prime real estate for keywords.

Place the most relevant and most popular keywords at the beginning of the product title.

Use all 200 characters to optimize your product title - include as many unique Amazon keywords as possible.

Here are the product title guidelines from Amazon.

Amazon Style Guide Product Title

A great product title with the most relevant keywords can help improve Click Through Rates (CTR) and increase sales revenue.

How to Write an Optimized Product Title

Product Key Features

Amazon Product Listing Product Key Features

The Product Key Features for an Amazon product listing are comprised of five text inputs.

Each of these five text inputs should be used to describe a product's key features and benefits using any keywords not already included in the product title.

Remember, each key feature should not only describe the product details, but it should also be written to help influence the customer purchase decision.

Customers use the key feature bullet points to get an overview of the product and it could determine if the customer decides to make a purchase or continue down the product listing to read the full product description.

It is highly recommended to follow the product key features guidelines provided by Amazon.

Amazon Style Guide Product Key Features

Once again, include as many relevant Amazon keyword in each product key feature text field.

Product Description

Amazon Product Listing Product Description

The product description area is where you get to tell the customer everything about your product.

And another great spot to use Amazon keywords liberally.

This is an important section to encourage customers that your product is the one they want to buy.

Amazon Style Guide Product Description

Amazon provides 2,000 characters for this section, so there is plenty of space, but don't waste it.

Remember there is no need to repeat any keywords already included in the product title or product key features.

Amazon Backend Keywords - Keyword Search Terms

Amazon Product Listing Keyword Search Terms

The Search Terms text input on the Keywords section of the product listing backend editor can be used to add additional keywords not already used in the title, key features, and description.

The text entered should only include unique words with spaces and no commas.

The search terms field has less than 250 bytes of available space.

Not much space, but it does provide one last opportunity to include the more keywords.

No need to worry about how readable the text is, since the search terms text is not displayed anywhere publicly on the product listing web page.

How to add keywords to Amazon PPC Campaign?

Amazon PPC

According to Amazon, Sponsored Products Ads should be used to promote your products to shoppers searching with related keywords or viewing similar products on Amazon.

Amazon's advertising platform categorizes ads for promoting product listings as Sponsored Products advertising campaigns.

Given the statement made by Amazon indicating that the main criteria for a Sponsored Products ad is a list of relevant keywords, you have come to right place for Amazon PPC keyword research.

Using our Amazon Keyword Tool, you'll find thousands of relevant keywords for your Amazon PPC campaign in a matter of minutes.

Which comes in very handy when compiling large lists of keywords.

A larger keyword list increases the chances of running profitable Amazon PPC campaigns by weeding out unprofitable keywords quickly.

That said, we'll cover how to drive traffic to your Amazon listing using Amazon PPC keywords.

Our methodology varies a little from what you might have read on other online resources and forums, but for us it is quite simple.

And our method works every time, even on a small budget!

Amazon PPC Campaign Keywords Methodology

First, find as many relevant Amazon keywords as possible for an advertising campaign.

Second, add every keyword to an existing campaign or create a new ad campaign.

Manual targeting for a campaign gives you the most flexibility.

Amazon PPC Manual targeting

Remember to pay close attention to the relevant aspect for each keyword added.

Only use relevant keywords.

You don’t want to pay for clicks on search terms or keywords that have nothing to do with your product listing.

Simple enough, right? Right…

Well, it is slightly more complex, and a whole different guide could be written about the subject, but who has time to read all that.

Let’s break it down, the short version.

With more keywords, the Sponsored Ad Amazon campaign will have more keyword phrases to match for a customer’s search on Amazon.

And with more keywords, the Amazon keyword report from the ad campaign will contain richer and more valuable data to analyze allowing you to make informed decisions on which keywords to keep and what keyword bid adjustments to make.

How to use the Amazon Keyword Tool to Find Relevant Keywords for Sponsored Product Ads

Start with a list of keywords that are related to your product listing.

Hopefully you have taken the time to optimize your Amazon listing with keywords.

If that is the case, use all the keywords you used for optimizing the listing.

Next, take a few of those keywords and use them as a search keyword (seed keyword) in the Amazon keyword tool to find even more keywords.

To find the most keywords for Amazon PPC, use all the search modes available, normal, precise, and broad as well as the asterisk (*).

Amazon Keyword Search Modes

Amazon Keyword Tool Search Modes.

Try placing the asterisk in front and in the middle of words, like this.

PRO TIP - Try an asterisk (*): example yoga * mat or led * lights or * led lights

  • sand * mold
  • * sand mold
  • * sand

Every relevant keyword counts.

Once you think you have exhausted all your options, go for the deep keyword search.

Try every letter in the alphabet with the search term using an asterisk (or wildcard character).

Like this for the phrase sand mold

  • sand mold a*
  • sand mold b*
  • sand mold c*
  • sand mold ...*
  • sand mold x*
  • sand mold y*
  • sand mold z*

These searches may not return a lot of new keyword suggestions, but the number of low-cost bidding longtail keywords makes the effort well worth the extra time.

You can try the same technique with the a* in the middle of the words or at the beginning, like this.

  • a* sand mold
  • sand a* mold

How to do keyword research for Amazon affiliate marketing?

Amazon affiliate marketing

Ah yes, hello fellow internet marketer.

Given the breadth of this topic, we are just going to focus on just the aspect of keyword research for Amazon Affiliate Marketing.

That said, to start the keyword research process, you should already have a few Amazon products that you would be promoting as an Amazon Associate.

Create a small list of phrases that are relevant to the product.

One quick way to complete this task is by looking at the "Title" of the Amazon product listing and using the keywords you find.

Find Seed Keywords from Amazon Product Listing Titles.

Amazon Product List Title

Using the product title in the example above, these are some seed keywords.

  • Beach Toys
  • Beach Toy Set
  • Beach Bucket
  • Beach Sifter
  • Sand Toys
  • Sand Toy Set
  • Sand Bucket
  • Sand Sifter
  • Sand Shovel
  • Sand Rake
  • Sand Molds
  • And so on...

Now that you have your list, take each phrase and use that to search for more Amazon keywords.

Keyword Research for Amazon Affiliate

Make sure to use each of the search mode; normal, precise, and broad.

Amazon Keyword Search Modes

Also, follow some of the same deep keyword search techniques discussed in the section about finding keywords for a Sponsored Products campaign advertisement.

Using the deep keyword search, you can uncover super long - long tail keywords that are easier to rank higher in the SERP (Search Engine Results Pages).

Lastly, use the most popular keywords sorted by Rank in your affiliate marketing efforts.

And remember to utilize the best practices for SEO in every case.

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